Concept |
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UNIQUENESS IS...YOU!!! In these photos, the captivating colours and provocative poses within scenes of daily life create a glossy image of real life that sets a metaphor of women in a modern consumer society. Blonde, young and sensual, we automatically consider her a perfect doll to be put on display. By using colours and composition that are typical of well-known and successful glamour photography (a genre that has contributed to the spread of this type of image of women), the author is, in reality, rebelling against it. The photographer does not pay extreme attention to the lighting and does not worry about taking the perfect picture. This is the way she distances herself from the genre. The photographer offers an alternative to standardization. The woman in the photograph is different from other women and she is symbolically calling out to us asking us to see physical differences as intellectual differences. |