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From Trieste with Love (straight to Tokyo)
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July 27, 2007
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During Tokyo Collection Week, from the end of August to the first few days of September, a small but significant group of past and not-so-past ITS finalists will be putting their collection on display for the who's who of fashion in Japan to see. Or maybe the group is not so small, seeing as how four of our former finalists will be there.
First up is Demna Gvasalia, winner of Fashion Collection of the Year at ITS#THREE. Demna looks at stereotypes and fashion and the search for individuality in men's clothing. His new collection is called "Stereotypes"and will be exhibited at design sight 21_21 Tokyo, Japan during Tokyo Collection Week from 26 of August until 31 of August 2007.
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The Georgian-born talent's new S/S '08 collection is a strong statement for individuality against all uniformed stereotypes. Fashion in all kinds of cultures is too often misused to show social affiliation instead of expressing one's persona. We see it all the time in everyday life. Garments which were once innocent can easily become uniforms.
What Demna has done with his new collection is rework garments worn by existing stereotypes into a new shape and into new texture combinations, using highly commercial colours, like beige, navy blue and white, and making them different. The result is that even conventional mens clothing is more personal and individual, turning ordinary into extraordinary.
Demna is joined by another ITS#THREE finalist, Yoshikazu Yamagata, winner of the Fashion Special Prize, the Ingeo Sustainability Award and the WGSN Best Portfolio Award. Yoshi's contribution to Japan Fashion Week is in the form of a special event, and he will be presenting a collection entitled "Run Away from Home" on display from 30 August to 5 September.
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Yoshi has started "writtenafterwards", a label he created with friend and designer, Kentaro Tamai. The two designers do not regard fashion design as the design of clothes but rather as the "human aspect or the design of mode", and consider fashion as a tool of communication that has points of view on education, society, culture and the environment.
Fellow compatriots Mikio Sakabe from ITS#FIVE and winner of the Fashion Special Prize and Taro Horiuchi, a newcomer to the ITS family with his participation in ITS#SIX, will also be in Japan for the event. Taro will be presenting his ITS#SIX collection "Ancient Plastic Air" at the event, a collection that earned him the Diesel Award. To find out more on his collection check out his ITS#TALENT CV (link below). Taro's collection will be exhibited in a showroom presentation from 31 August to 5 September. On 5 September, the collection will take the catwalk.
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Yamagata Yoshikazu
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Sakabe Mikio
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Horiuchi Taro
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Gvasalia Demna
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