ITS New!
January 30, 2009
We are back and this is definitely good news and the first of several! For those of you out there who thought that the current global financial crisis would hit us too, well...We're stronger than you think! It was great to receive confirmation from our partners, sponsors and supporters. It's the proof that they believe in us and our work. We've never lost our energy but without their support it would never be possible to make ITS what it is! New brands have also come on board, so let's have a look at what's new in ITS#EIGHT! We've already told you about our brand new image (THE GREATEST SHOW OF ALL), but what about the projects?
The Diesel Award changes once again! As last year. The winner will still receive a cash prize of € 50,000 and do a 6-month internship with the Diesel Creative team (Heikki Salonen, last year's winner, is now in his third month, we'll tell you about that in the near future!). This time though, fashion competitors will have to present, in addition to their ITS#FASHION collection, an outfit foreseeing the creative use of denim. Diesel Founder Renzo Rosso will select the winner. The outfit will not have to be entirely in denim, but the denim garment or detail will have to be the focus of the whole outfit. You could present a revolutionary pair of jeans, a skirt, shirt or a stunning denim accessory! There are lots of possibilities...
The selected fashion finalists (the Fashion and Accessories Preselections will be on 16-17 April) will be asked to produce the denim-focused outfit, which will be presented with a dedicated catwalk show during the ITS#EIGHT Fashion Show on 11 July! The winner of the Diesel Award will be chosen based on their ITS#FASHION collection and their denim-focused outfit.
There's a new sponsor for the Accessories competition! CRYSTALLIZED™, the product brand for the world's finest loose crystals manufactured by Swarovski, will provide, upon request, all accessories finalists with CRYSTALLIZED™ —Swarovski Elements for their collections. Furthermore, the "CRYSTALLIZED™ Accessories Award" will be assigned, which will grant the winner € 5,000.
And that's not all for ITS#ACCESSORIES. It's still too early to talk about it, we cannot give you details just yet, but over here we're working on some other juicy collaborations that will bring even more support to our accessories competitors. There's lots of different kinds of accessories designers and we want to support as many as we can! So stay tuned, we'll let you know...
If you had a look at the PHOTOGRAPHY section, you probably already know that ITS#PHOTO and the online branch of the competition ITS#PHOTOweb (have a look at the dedicated website: www.itsphotoweb.com) are back with a new theme to challenge all photographers and photography lovers out there! This time competitors will have to show us what "Originality" is. The dictionary says lots of different yet similar things: the ability to think and act independently, the quality of being new and original, the statistical rarity of the responses among the test subjects, a quality given to ideas expressed as unique, novel or different from any other previously recognized ideas of a similar nature...What's your interpretation?
That's not all though. In past years, the winner of the MINI Clubman Photo Award would do a photo shoot with a renowned photographer, the result of which would turn into a photo exhibition presented with a special event in Milan. This time the exhibition won't just be in Milan, it will travel the world!! So you might see your pictures - taken together with a renowned photographer, last year we had photography icon Sarah Moon - exhibited in Paris, Tokyo, New York...sounds interesting, don't you think?
Did we give you enough excuses to enrol?
