Fashion is not soft porn?
January 16, 2004
You weren’t thinking that you would see naked members of the staff here, were you?(if you send many requests through the guestbook contact page we might think about it…)
Fashion is not soft porn. Well, somebody should tell this to advertising companies. Ever noticed how little clothes and how much skin is featured on magazines? We are not moralists and we love skin, but we are keen on fashion, especially when garments and outfits transcend lifestyle and become pieces of art. We know marketing laws for fashion, one has to sell both clothes and a strong image, and big brands made this law a religion, but shouldn’t they keep it in this order, clothes and image… at least the clothes should be there…
You could say that we are here to talk about ourselves (a premeditate act of self celebration and ego feeding) not about big brands, but actually ITS can not be separated from them, it is like 2 faces of the same coin, we are trying to create a fashion reality in which many voices will be free to be expressed and interact/influence each other, big brands create overwhelming Super Heroes; there must be something in between being a ‘thereisnoworkforyou’ young designer and being Tom Ford (don’t misunderstand us, we love the guy, we dislike the system behind him)
Pleasure and enthusiasm are slowly disappearing from fashion, everything is exclusively business—oriented, creativity is in the corner oppressed by inhuman deadlines of producing something new, we are trying to put emotions back where they belong, to lighten the idea of clothes, not status symbols but items to look nicer, to communicate on a level different from language, to have fun and to customise oneself and state it.
This is why we like what we do, why we keep staying in a small city by the sea, on the border, on the edge, where details and shades are still important, where nothing passes by unnoticed if it’s worth it.
Well we could say that those are the reasons why we are organising this project, but actually the truth is very different: in the photos here around you can see why the director and project supervisor aka THE BOSS is really doing this job: nice boys of the fashion world!!!
Others are just failures in their fields and couldn’t get another job.
But the 2 main reasons are that we are plain silly and we love to party.
Remember, 3 as in Trinity, 3 as the primary colours, 3 as the three little pigs, but especially…
3 as THREE?
