DIESEL's Renzo Rosso and Wilbert Das speak about ITS
January 23, 2004
Who doesn’t know Renzo Rosso, founder of Diesel, and Diesel’s Head Designer & Creative Director, Wilbert Das?
Well of course they are even less unknown to us!
This time we wanted to let them speak about design, creativity, internationality, support: that is, speak about ITS!
Renzo Rosso: ITS is a fantastic project. I love the idea of having had such a staggering number of submissions (over 680!) and only after two years. The top would be to expand these kind of projects to other leading brands. Every designer has a different way of approaching and interpreting the fashion world, so if more fashion houses joined us we could guarantee more stages.
Wilbert Das: Yeah, I’d go for different and eclectic brands, targeting different people…
RR: …and creating different products, representing the widest range possible
WD: I dream of an event covering design at 360°: accessories, shoes, bags, jewellery … Everything dresses the human body is part of the design, it is lifestyle
WD: You know what makes me most proud about Diesel’s involvement? Not only do we give an incredible visibility to these young designers, but we also offer concrete support. So much so that we have also employed some of the participants — Daniele and Einav are part of the team, and Vishvajeet had a 6 months stage at Diesel
RR: I agree, it is unbelievable
WD: And the reason we ventured into this challenge was to give young people an opportunity, in a new and constructive way, helping them to produce and sell a REAL collection. In my opinion, this is the best break you can give a student
RR: And it has never been done before! That’s why I keep on saying that if we could get other brands involved in the project we could have more mini collections. The business and financial world should keep an eye on the youth problems, helping them to realize projects and their dreams.
What really comes to mind are young talents from "minor" countries, that have the chance to showcase their skills, and to emerge
WD: Because nowadays it is becoming harder and harder to start a new collection on your own. The big fashion groups don’t give space to small brands and young designers
RR: Plus the costs today are unbearable …
WD: In Italy, for example, THE fashion country, there are no concrete actions or projects for the creativity
RR: There are schools, but then after? Who helps them? We bring their talent out!
