MintRed helps you
November 15, 2004
Remember Ninette Murk, the one behind the website "Beauty Without Irony" we already wrote about?? BWI is a place for creativity, for love, passion, exchange, and anything that can move your heart (or help it get moved again if it got stuck and cold?). A place where you can track down the roads to beauty if you forgot where it is. A place where you can show everybody else your personal road to beauty, and help others find the way...
Keeping this in mind, Ninette's gone one step further, a step we at EVE really appreciate and believe in. It's called MintRed. It's cool (: mint, which Ninette is addicted to), and it's passion (: red, as passion and as Ninette's hair). It's another way for Ninette to show how she would like things to work. With MintRed all you creative and passionate people out there (designers, photographers, artists, fashion brands, shops, cultural enterprises, we're talking about you!) have the chance to show your work and your efforts to the right guys, those that can help you develop your ideas and go on. Every two months MintRed will be sending out a newsletter on the web to all of its international contacts (which are more than 5000...) containing all the latest news concerning their clients: photos of their works, and all possible information (expositions, defilés...) to promote them in the best possible way.
But that's not the only thing. People at MintRed can help you in a variety of ways. First of all, you'll have your own personal promoting program based on your objectives and on how you want to be promoted. Now, that's individual attention! For example, if you want to be promoted only in certain countries and fields, MintRed will do that. They can help you organize photo shoots, cast models and write the accompanying texts. They can even organize a defilé or a special event ( e.g. you a dj? Why not organize a party inviting people who could help you and your music develop?). Someone's interested in your clothes he saw on the MintRed newsletter, maybe a fashion editor or a stylist or an important designer? MintRed will put them in contact with you, and even help you with the showroom if you don't have one.
Be careful though. To become one of her clients, you have to convince Ninette you're talented. It's not about the money you're willing to spend. It's if you're good or not: "the way I choose my clients and my artists is the same: gut feeling. Very intuitive. I only want to work with good people: talented, visionary, non-competitive, wanting to share and to co-operate." In Ninette's view, the only way to work well is to work on something you believe in. And if she believes in you, she'll help you as much as she can.
We also believe that creative people have to help each other and work together, expressing their creativity with no boundaries or limits. BWI is a platform for them to confront, discuss, and learn from each other. MintRed takes the next step, giving them an opportunity to find someone, apart from Ninette, who believes in them and can help them walk their road the way they like it. Just like we do. We're already passionately chewing peppermint. It's good knowing you're not alone...thanks Ninette!
Contacts:
MintRed (www.mintred.be)
International PR, Press and Consultancy Agency
Director: Ninette Murk
Lambermontplaats 26, B-2000 Antwerp
Tel./fax: 00-32-3/237.33.82.
Mobile: 00-32-475/84.30.90.
E-mail: mintred@pandora.be
USA Office: 2409 W. Silver Lake Drive
Los Angeles, CA 90039 USA
Tel. 001-323-663-5191
