The Stars of the “GREATEST SHOW OF ALL” protagonists finally unveiled
2nd Press Release
April 2009
The Stars of the “GREATEST SHOW OF ALL” protagonists finally unveiled
International Talent Support
Trieste 10-11 July 2009
International Talent Support, platform for young creativity created and developed by EVE in collaboration with DIESEL for ITS#FASHION, YKK for ITS#ACCESSORIES and MINI for ITS#PHOTO, is walking the path towards the final event held once again in Trieste, Italy, from 10-11 July 2009.
On April 16th and 17th a prestigious international jury gathered for two long days in the EVE headquarters, examining 1392 portfolios coming from 80 nations, and selecting 17 finalists for ITS#FASHION and 15 projects for ITS#ACCCESSORIES. The jury was made up of international fashion experts: Barbara Franchin Director of EVE/ITS, Bernadette Wittmann Director BWG,DeannaFerretti Maglificio Miss Deanna, Elisa Palomino Vice President of Design Diane von Furstenberg, Mandi Lennard, Head ofMandi Lennard Publicity,Kat NadjUK HR Manager Gucci Group Services Ltd, Valentina MaggiFloriane de St. Pierre and a representative from the Diesel Creative Team, joined byKei Kagami, fashion designer for the accessories selections.
Diesel, the main partner of fashion, with the Diesel Award guarantees a concrete support to a young talent helping the winner’s breakthrough into the international fashion industry with a cash prize of € 50,000 + an internship within Diesel Creative Team at its HQ in Italy. ITS also assigns many more awards to the talents that make it to the finale on 10-11 July 2009:FashionCollection of the Year, production and organization of a fashion show, the opportunity to be a member of the Jury at the following edition of ITS and € 20,000 towards the development of the new collection, Fashion Special Prize, the i-D Styling Award, and the Vertice Award.
YKK, the main partner of accessories at ITS, the only contest in the world entirely dedicated to all types of accessories,hasreached its fourthedition. The most innovative and creative collections will compete for AccessoriesCollection of the Year, €10,000 to create a brand new collection to be presented out of competition at ITS#NINE, the YKK Award,€10,000 + a professional photography shoot. CRYSTALLIZED™ – Swarovski Elements, the product brand for the world’s finest loose crystals manufactured by Swarovski, will offer the CRYSTALLIZED™ Accessories Award. All accessories finalists can use CRYSTALLIZED™ – Swarovski Elements to create their collections.
The impressive amount of submitted projects, the huge variety of represented countries and the amazing treasure of creativity and inspirations expressed in the portoflios let the jurors outline the trends appearing in this edition’s collections: “The influence from the Antwerp style has become omnipresent in collections all over the world. A strong return to nature prevailed concepts and could be found in different shapes and forms in collection, in particular insects were very present. Colours have brightened up with bold block print and florals. On a more peculiar note inspirations were taken from tiles and ceramics”.
A few days later, on April 20-21, thenew generation of ITS#PHOTO was chosen, 14 finaliststogether with the winner of ITS#PHOTOweb, the online contest (with a dedicated website powered by Develon) who became the 15th finalist of themain contest for photography (hoping to repeat the brilliant results obtained by Mashid Mohadjerin, winner of ITS#PHOTOweb at ITS#SEVEN who has been recently awarded a prize at the renowned World Press Photo Award).
MINI confirms its partnership with ITS; the selected projects, inspired by the theme “Originality”, will compete for the prizes that are up for grabs: the MINI Clubman Photo Award, €10,000 + a professional shoot with a famous photographer to be published in an important Italian magazine, Air Dolomiti Photo Award, Pitti Immagine Photo Award and the SVA Photoglobal Award.
Photographers have worked in many different directions this time. There was a higher quality in the artistic/conceptual projects - which displayed very strong and carefully executed ideas – and less reportage than in the past. Colour, since many projects described personal points of view of the contemporary times we live in, had a stronger impact than black and white photography. There was irony in the treatment of social and introspective themes, and an affirmation of personal identity in relation to the surrounding world.
ITS#EIGHT willpresent the “EIGHT WONDERS OF THE MODERN WORLD” in Trieste, 10-11 July 2009, in the intriguing atmosphere of an early-20th Centuriesque carnival crowded by acrobats, magicians, side shows and more. Campari will surprise our guests with its Red Passion and special drinks. IQONS, the world’s largest on-line fashion community, proudly offers its support by showcasing the ITS#EIGHT Event & ITS Finalists. L’Oréal Professionnel will create the hairstyling for the fashion show and Patricia Milton the make-up. 080 Barcelona, the Catalan platform for independent designers, supports ITS.
ITS#EIGHT is created and organized by EVE. DIESEL is the first one who believed in the project and is ITS#FASHION main partner; YKK is main partner for ITS#ACCESSORIES; MINI is main partnerfor ITS#PHOTO; CRYSTALLIZED™– Swarovski Elementsis the brand new sponsor of ITS. Air Dolomiti confirms its presence. Campari is the drink sponsor of the event and .Develon is our internet partner
(For more information contact ITS Press office: Manuela Spiga or Alessandro Offer: Tel. +39/040/3220970, pressoffice@itsweb.org,
