The Red Passion of Campari is contaminating ITS#SEVEN's young talents' creativity



Milan, June 2008 ? Campari, a global player in the premium spirits market, will be the drinks partner for the seventh edition of ITS, due to take place in Trieste from 18 to 20 July 2008.

Campari is the symbol of passion, energy and emotion. These are the values that stylists, photographers and designers apply when producing their artworks. That's why the name Campari has always been synonymous with creativity and is part of the artistic world.

The seductive and passionate spirit of Campari is embodied in its most famous drinks and expresses its style every year through the Calendar project.
Giovanni Gastel, Mario Testino and Marino Parisotto are just a few of the big names in the world of photography who have immortalised Red Passion, which has been personified by the glamorous Salma Hayek and Eva Mendes.

All good reasons why Campari's Red Passion will be driving the creative force of the young talent taking part in ITS#SEVEN.

"We are very proud of our partnership with ITS" says Jean Jacques Dubau, Marketing Director for Campari Italy. "Campari and Red Passion are the ideal partnership to celebrate the expressive energy of the young talent who will bring to life the marvellous setting of Trieste".

What better context to celebrate and bring to life the Red Passion of ITS, which will bring to Trieste talent, emotion and the passion to create.







For further information contact:

PR Manager Paola Baravalle
Tel. 02-62251 / Fax 02-6225485
paola.baravalle@campari.com
www.camparigroup.com

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