ITS#SEVEN
DIESEL: YOUR FUTURE IN FASHION STARTS HERE
Everyone is in search of their big break and new designers are no exception - the question posed by Diesel, together with Eve, the agency that produces ITS (International Talent Support) in 2002 was how to offer winning designers a foothold in the fashion industry.
Over the years, Diesel & ITS have done just that: seeking out - as well as ensuring visibility on a global platform - the best in upcoming talent, from leading fashion schools worldwide that include the prestigious Central St. Martins College and The Royal College of Art in London, Institut Français de la Mode in Paris, The Royal Academy of Art in Antwerp and The Bunka Fashion College in Tokyo. Gaining international respect in the industry for nurturing new talent, both, Diesel & ITS, continue to be committed to their search for the next big thing.
This year's contest - in its seventh edition, inspired by "The Seven Heavenly Sins, The Seven Virtues of Creativity" - will take place from July 18th to 19th 2008 in Trieste, Italy.
Since its beginning, Diesel has offered genuine support to those who want to express themselves in unpredictable, unique ways, through international projects in fields such as cinema, design, art and music. The DIESEL AWARD presented at ITS is no exception: it celebrates the ideas of young talents, helping them realize every fashion design student's dream by offering concrete ways to both support and encourage their entrance into the international fashion industry.
For ITS#SEVEN Diesel has renewed its way of supporting young talents. Behind this change lies the same philosophy, but with a stronger impact. The 2008 DIESEL AWARD consists of a cash prize of € 50.000 that the winner can use, without limitations, to promote their work in the best possible way and to invest in their career. On top of that, the winner will be offered an internship within the Diesel Creative Team, headed by Diesel's Creative Director Wilbert Das, at its HQ in Italy and discover all the secrets of working in an innovative fashion company.
The ITS#SEVEN finalists will unveil their creations in front of a jury which includes iconic names from the fashion industry: from the past editions' Sofia Kokosalaki, Raf Simons, Antonio Marras, Antonio Berardi, Colin McDowell, Franca Sozzani and many more, to this year's Gareth Pugh, Patti Wilson and Wilbert Das, Diesel Creative Director.
For further information please contact:
Diesel HQ Press Office: +39 02 42409 555
www.diesel.com
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