Supporting young talents and encouraging them to create what enriches people’s lives constitutes the common grounds for the partnership established by ITS with Samsung Galaxy, which has been leading the mobile device industry pursuing not only technological inventiveness but also lifestyle enrichment. Samsung has a rich history of collaborating with the fashion industry and consistently looks for groundbreaking ways that allow consumers to express their personal style through their mobile devices.
As an everyday companion, a mobile device must be stylized with fashionable creativity. The Samsung Galaxy Award showcased the young talents’ creative blending of technology with fashion, accessories and jewelry design.
As an innovator of mobile industry, Samsung Galaxy partnered with ITS to encourage young talents to explore their creative ideas, and ultimately create a product that unites technology and fashion. Ten finalists were selected from ITS FASHION, ITS ACCESSORIES, ITS JEWELRY, and ITS ARTWORK, and were asked to develop proposals for two assignments to reinforce the features of Galaxy S6 and Galaxy S6 edge: produce a new type of smartphone case for the Galaxy S6 or S6 edge and create a fashion item or art piece based on their design expertise, inspired by Galaxy S6 or S6 edge design or features.
There were no limitations in the form of the output nor in the use of materials. A selection of Swarovski Crystals was freely available to be used. The best prototype received the Samsung Galaxy Award, a cash prize of €10,000.
Matching the requested task and the Samsung Galaxy’s brand essence, creativeness and way of presentation were the judging criteria.