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Deanna Ferretti Veroni

Deanna Ferretti Veroni

Deanna Ferretti Veroni started her career in Reggio Emilia, Italy more than 50 years ago. She has since then successfully collaborated with some of the most important designers of this past century. She met Kenzo when she was barely 25 years old and worked with him successfully for over 20 years. During the 70s she collaborated with Yves Saint Laurent (for Tricot and Variation), Rena Kraft, Chiwitt, Frapp, Luis London, Blaky Dress, Giorgio Correggiari, Popy Moreni and Michelle Bruyere. In the 80s she produced for Adrienne Vittadini, Armani and Joseph: collections that were drawn by the likes of Galliano and Richmond. In the 90s, she worked for Martin Margiela, Gai Mattiolo, Valentino, Neil Barrett and many other brands. With a wide experience in textiles and knitwear, she cannot be called neither a fashion designer nor simply a business woman. Actually, she is an atypical figure born to realize (almost) every designer’s dream. Today, every three or four years her company supports a new young talent. Deanna also continues to collaborate with several schools and always loves to work with young people. She is a symbol of originality and quality.

Deanna holding the ITS 2019 Trophy
Deanna holding the ITS 2019 Trophy
At work discussing finalists' projects with Sara Maino, Angelo Flaccavento and Simone Marchetti during ITS 2016
At work discussing finalists' projects with Sara Maino, Angelo Flaccavento and Simone Marchetti during ITS 2016
Deanna meeting with finalist Jenifer Tevenaz-Burdet (with Anna Orsini) at ITS 2015
Deanna meeting with finalist Jenifer Tevenaz-Burdet (with Anna Orsini) at ITS 2015





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