And the future of fashion is certainly in the actions that big players will be undertaking from now on. OTB and DIESEL are definitely shaping this new course.
The OTB Foundation - created in 2008 to rebalance inequality and contribute to the sustainable development of less advantaged areas and people throughout the world - is actively on the field fighting the coronavirus pandemic. It is in direct contact with medical personnel all over Italy, to understand the needs of any hospital and to move quickly in the supply and distribution of the materials. These are both protective gears for doctors and medical staff who operate front line in the fight against the virus, and equipment to help Covid-19 struck communities. As of today over 750,000 units of DPI have been distributed, 100 hospitals, retirement homes and organizations have received support and 300 families were provided with basic necessities, pharmaceuticals and children's products.
As of January DIESEL has launched its new claim "For Responsible Living" a strategy created in collaboration with Eco-Age founder Livia Firth that rests on four pillars: Be the Alternative, committing to creating alternative and responsible products; Stand for the Planet, committing to climate action by minimizing greenhouse gas emissions, water footprint and improving recycling rates; Celebrate Individuality, committing to developing a sustainability culture within the company, honoring employees’ rights and their diversity, and Promote Integrity, committing to the highest standards enhancing the traceability of products and promoting positive practices among suppliers.