Building the Ark launch video
Building the Ark is the journey we began in 2019 when we decided to build ITS Arcademy. Fuelled by its heart, an archive collection of 18.000 portfolio, 325 outfits, 152 accessories, 103 jewelry and 700+ photo projects, ITS Arcademy is the future of ITS and will activate the ITS Family network, creative minds who will share their artistry and secret tricks of the trade. Creating a continuous dialogue and exchange flow between fashion, design, art and culture amongst the brightest creative minds in a town open to the world: Trieste.
It represents our commitment to save creativity, to 'make know-how known': it preserves, shows and spreads at the same time, inviting its users (who will range from fashion and design professionals to the general public, of all ages, from companies to individuals) to get involved and learn, observe, get excited and abandon themselves to a real love story with creativity.
Building the Ark is a contest. The present feeds the future. In 2021 ITS pursues and indeed strengthens its mission to support young talents. In this very testing moment for the academic world, we feel it is our duty more than ever to contribute in every way to the support of the new generations. We are pursuing our mission of scouting new talents and supporting them. In spite of difficulties and uncertainties, we shall be a beacon for creativity and all of those dreaming about it. With the support of our partners we are opening applications for the new edition of the ITS contest in early May and you can read more about it here.
Building the Ark is also a webseries. We are continuing developing our transmedia communication in 2021 with 7 episodes and 7 insights. Each one is the result of a creative collaboration between one of our partners and a former ITS finalist, who will develop three specific themes: “The Family”, in collaboration with OTB - Only the Brave, “The Heart”, with Swatch Art Peace Hotel and “The Future”, in collaboration with Allianz. We will follow the making of 3 items that will become an integral part of the exhibition journey in ITS Arcademy. The whole history of ITS will unfold in front of our eyes.
The entire series will be published on our YouTube channel and here on our website. Through virtual, 3D and dreamlike elements, it will tell the story of 20 years of ITS. Our values and unique experience, including dialogues with our partners and with the ITS Family - a real backstage to the construction of ITS Arcademy.
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