From 2006, in order to make the life of the museum as dynamic as the life of the company, it was decided to modify its exhibition structure and to select every year a different research theme that, starting from the experience of Salvatore Ferragamo, the history of his life, his creations, the customers he served and his values, gives the opportunity to discover the world of Ferragamo in an indirect way combined with other cultural expressions such as Art, Architecture, Design, economic and social History and Philosophy. Each time the museum looks different, with different set-up and different contents.
It’s precisely the case with the museum’s latest exhibition “SILK”, which aims to reveal the long and complex process that leads to the creation of a printed silk scarf, the perfect union of extraordinary creative intuition and high-level industrial craftsmanship, taking as its example the Maison Salvatore Ferragamo, an Italian fashion company that has made this accessory, together with the tie, one of the most widely-acknowledged vectors of its style.
The exhibition is curated by ITS Jury member Stefania Ricci, Director of Museo Salvatore Ferragamo and Fondazione Ferragamo. We had the great pleasure of chatting with her about it, to dive deeper into the complexities and fascinations of organizing an exhibition of this kind.